My FULL F-FEC brand started in 2019 I came about the concept of my brand when I was locked up in Fulton county for a graffiti charge. I wanted to legitimize my art and put it into fashion creating my own logo starting my own brand which I discovered while sitting in my cell on the bottom of the bunk drawing graffiti on the underside of the top bunk writing the words full effect spelled out full effect in bubbly letters on paper with a pen. As I finish the drawing I peel back the paper from the metal frame and noticed ink transferred over onto the frame reading full f fec spelled out as full f fec missing the letters e and t so I made an acronym out of the letters f fec which stands for forever focused everyday consistent. Put it together you have FULL F-FEC which looks and sounds similar to FULL EFFECT but just with a deeper meaning.

I debuted my brand wearing it on my mixtape cover take heed released in 2019 and on my get get get it single in 2026.